Community Scoop

First of a Kind Research Award

gill-greer-2-ncwGill Greer

Chief Executive | National Council of Women


Gender Equal NZ, led by the National Council of Women, has won a platinum Research Association award for New Zealand’s first Gender Attitudes Survey, carried out with Research New Zealand, in the Community Advancement category.

We carried out this survey with Research New Zealand in late 2017 to get a snapshot of where we’re at in New Zealand on gender.

Since releasing the report in April 2018, the full results have been downloaded from more than 5,500 times – showing New Zealanders are very interested in these issues.

This is the first research of its kind in New Zealand and is critical to tackling the causes of gender inequality. The Gender Attitudes Survey tested attitudes around gender roles – in the household, at school, at work and in the community.

The good news is most New Zealanders recognise gender equality is a fundamental right for all of us. But we are seeing a pocket of New Zealanders that hold old-fashioned views about gender stereotypes and roles – these views hold all New Zealanders back from achieving true gender equality.

The results show there are some strong ideas about what girls and women can do and be, and even more about what boys and men “should” be like – and what makes a “real man”.

  • 1 in 5 New Zealanders do not believe it’s ok for boys to play with dolls
  • 31% of men think that a man who doesn’t fight back when he’s pushed around will lose respect as a man
  • 19% of New Zealanders think it is more important for men to be seen in a position of power in NZ society

We’ve created a Good Guys animated film and infographic which New Zealanders can use, and share, as a starting point to question these ideas which hurt us all.

These strong ideas about being a man put sexual prowess, being strong and making money above empathy, being kind and vulnerability. But these are important skills for Good Guys and people of all genders.

These attitudes also reinforce the idea that men are superior to women, and that women are naturally passive and submissive.

We developed the survey by looking at other similar surveys in New Zealand and elsewhere and the questions reflect areas of interest to researchers studying gender all over the world.

Organisations have the unique opportunity to run the survey within their organisation, allowing them to measure their organisation’s views on gender against the rest of the country.

More information about this, the full Gender Attitudes Survey report, as well as the Good Guys animated film and infographic can be viewed at


This blog has been contributed by a member of the ComVoices network

ComVoices is a Wellington based network of national community and voluntary sector organisations. It was established so that sector organisations would have a more powerful voice at Government level and in the community.

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