Press Release – Riding for the Disabled
On Friday 28th June, New Zealand Riding for the Disabled launched the Gingerbread Horse campaign, asking people to help bake a difference in support of their local RDA Group.
28th June 2013
NZRDA Launches the Gingerbread Horse Campaign
On Friday 28th June, New Zealand Riding for the Disabled launched the ‘Gingerbread Horse’ campaign, asking people to help ‘bake a difference’ in support of their local RDA Group.
Gingerbread Horse is a brand new community-led fundraising campaign, based around the idea of individuals, businesses and schools in the local community registering as Gingerbread Horse Bakers, then baking and decorating 24 Gingerbread Horse biscuits using the items provided in their Registration Pack.
During the week of 29th July (which is NZRDA Awareness Week), Bakers will then be asked to sell their tasty biscuits to friends, family, workmates and the general public. The funds raised from these sales are then banked with NZRDA and distributed to the nominated RDA Groups, which in turn allows RDA to continue making a difference to the lives of children and adults in the disabled community.
Gingerbread Horse Spokesperson and NZRDA Ambassador, Melanie Kerr, says that anyone can become a Gingerbread Horse Baker.
“All you need are the basic skills and creativity to bake and decorate the biscuits, and the motivation to sell them to the community. It’s a fun way to support your local RDA Group and to help them be able to make such a positive difference to the lives of the Riders.”
There are five key steps to the Gingerbread Horse Campaign:
Register on the website www.gingerbreadhorse.co.nz as an individual, business / community group or school. Once Bakers have paid their $5 registration fee, they will be sent a Registration Pack, containing everything they need to start baking for RDA – including a horse-shaped cookie cutter and recipe card.
Bake 24 yummy biscuits during NZRDA Awareness Week (29th July), using the recipe and horse-shaped cookie cutter provided. The recipe is simple and easy to follow, and uses ingredients found in most pantries at home. NZRDA have also included a special ‘how to’ video on the website, with Spokesperson Melanie Kerr baking and decorating Gingerbread Horse biscuits in her kitchen.
Decorate the biscuits however the Baker likes; from dipping them in melted chocolate to icing them and adding sprinkles on top. This is your chance to get creative! Once the biscuits are decorated, Bakers use the supplied bags and stickers are used to package the Gingerbread biscuits ready for sale.
Sell the biscuits during NZRDA Awareness Week (29th July) to friends, family, workmates and the public for just $2 per biscuit. To help with this Bakers will receive an advertising posters in their Registration Pack, as well as a handy guide detailing the different ways Bakers can sell their biscuits.
Donate the proceeds from your Gingerbread Horse biscuits sales to Riding for the Disabled.
After all donations are finalized, Bakers will be sent a certificate of thanks and prizes will be announced for Best Decorated Biscuit and Most Money Raised.
Melanie Kerr also says that there is a special incentive for people to register as a Baker, courtesy of Peter Shakes Jeweller.
“Anyone who registers as a Gingerbread Horse Baker and raises funds for RDA, will go into the draw to win a special horse-shaped Web of Gold necklace. This 9ct white gold piece comes with a silver Omega chain, and is valued at over $1,000 – it has been specially designed for Gingerbread Horse by Peter Shakes Jeweller.”
Registrations for the NZRDA Gingerbread Horse campaign will be open from today until Friday 26th July 2013.
• For more information about NZRDA Gingerbread Horse, please go to www.gingerbreadhorse.co.nz
• For additional information regarding NZRDA and the Gingerbread Horse Campaign, please email James Craw, NZRDA Funding and Marketing Manager, at email@example.com or phone
04 234 6090.
About New Zealand Riding for the Disabled (NZRDA)
New Zealand Riding for the Disabled Association (NZRDA) is a voluntary, not-for-profit organisation which provides opportunities for anyone with a disability to enjoy safe, healthy, stimulating, therapeutic horse riding and horse-related activities in New Zealand.
Each year NZRDA assists over 3,200 Riders throughout our 56 RDA Groups around New Zealand, helping to change their lives for the better. They undertake a combined 81,000+ Riding Sessions each year, supported by more than 1,800 Volunteers who tirelessly commit themselves to the work of RDA.
From our Horses to our staff and Volunteers, NZRDA’s vision is to deliver safe and effective programmes in more local communities to benefit more Riders.