Press Release – Proctor and Gamble
Leading haircare brand Pantene has today announced the launch of Beautiful Lengths National Donate Your Hair Week – an initiative that supports New Zealand women living with cancer.November 12, 2012
Beautiful Lengths Launches National Donate Your Hair Week
Leading haircare brand Pantene has today announced the launch of Beautiful Lengths National Donate Your Hair Week – an initiative that supports New Zealand women living with cancer.
Scheduled to take place from November 12-18, 2012, National Donate Your Hair Week is a first for New Zealand and will see hair donations taking place across the country with women pledging to cut off their ponytails for the Beautiful Lengths cause.
The Pantene Beautiful Lengths campaign, in partnership with the charity Look Good Feel Better, aims to inspire women to grow, cut and donate their hair to be turned into real-hair wigs for women undergoing cancer treatment.
General Manager of Look Good Feel Better, Yvonne Brownlie, says Pantene Beautiful Lengths is a great way for women to rally together and donate their hair in support of New Zealand women living with cancer.
“Women who undergo cancer treatment just want to feel like themselves and a real-hair wig can make such a huge difference to a woman’s self-esteem during this difficult time,” says Brownlie.
P&G spokesperson, Lisa Cunningham, says the launch of National Donate Your Week is an exciting and inspiring time for the Beautiful Lengths program.
“Pantene Beautiful Lengths was created because we want to be there for women battling cancer when looking and feeling healthy is so important to them,” says Cunningham.
“National Donate Your Hair Week is an opportunity for Kiwi women to support other women and help give them encouragement, hope and happiness.”
The requirements to donate hair to Pantene Beautiful Lengths are:
1. Each hair donation must be at least 8 inches long.
2. Hair may be coloured with vegetable dyes, rinses and semi-permanent dyes. It cannot be bleached, permanently coloured or chemically treated.
3. Grey hair is difficult to use in the wig-making process, so hair may not be more than 5% grey at the time of donation.