Plunket to partner with Earthwise

Press Release – New Zealand Plunket Society

Plunket and environmental company Earthwise are launching a fundraising partnership that will see the Pick Me Help Plunket logo on selected environmentally-friendly and family-friendly products.22 March 2012

Plunket to partner with Earthwise

Plunket and environmental company Earthwise are launching a fundraising partnership that will see the Pick Me Help Plunket logo on selected environmentally-friendly and family-friendly products.

The “Pick me to help Plunket” programme means 3% from the sale of any Earthwise laundry product that features the special logo will go to support Plunket’s work.

“Plunket is thrilled to have a new Pick Me Help Plunket partner like Earthwise. It’s focus on the wellbeing and health of families in New Zealand is a great fit for us, and we appreciate their support.,” says Plunket Commercial Manager Brendan Holland.

Earthwise sales director Jamie Peters, himself a father of a young family, says he’s delighted to support the “fantastic work” of Plunket, and proud to align his company’s brand with the venerable organisation.

“When you become a parent, I think it’s natural to become more conscious of the need to ensure the products they are exposed to are as natural as possible. We think choosing enviornmentally-friendly and people-friendly cleaning products is one small way to do this.”

The 16 Earthwise products (the company’s full laundry range) featuring the “Pick me to help Plunket” logo include laundry powders and liquids, fabric softener, wool and delicates wash, oxy whitener and stain removers.

All are naturally powerful plant-based formulas, made in New Zealand and use environmentally sustainable, and carbon-neutral production wherever possible. They are competitively priced and are widely available in supermarkets.

The products will begin to carry the Pick Me Help Plunket logo from April.

List of products to hold the ‘Pick me to help Plunket’ label include: • Earthwise Laundry Powder Lavender 1kg • Earthwise Laundry Powder Orange & Eucalyptus 1kg • Earthwise Laundry Powder Fragrance Free 1kg • Earthwise Laundry Powder Aloe Vera & Lemon 1kg • Earthwise Laundry Powder Lavender 2kg • Earthwise Laundry Powder Orange & Eucalyptus 2kg • Earthwise Laundry Powder Fragrance Free 2kg • Earthwise Laundry Powder Aloe Vera & Lemon 2kg • Earthwise Laundry Liquid Lavender 750ml • Earthwise Laundry Liquid Orange & Eucalyptus 750ml • Earthwise Laundry Liquid Fragrance Free 750ml • Earthwise Fabric Softener Papaya & Aloe Vera 750ml • Earthwise Wool & Delicates Wash White Lily 750ml • Earthwise Oxy Whitener Lavender & Eucalyptus 1kg • Earthwise Fabric Spray Stain Remover Lavender & Eucalyptus 500ml • Earthwise Fabric Gel Stain Remover Gel Lavender & Eucalyptus 250ml

ENDS

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