Press Release – Youthline
Youth Empire presents their new single “Change” announcing the release of the song and music video today. Following their internet parody pop hit “Nek Minnit” which has received over 100,000 You-tube hits, TV and Radio play, it hit #30 on the …28th November 2011
Youth Empire Partnered with Youthline: “Change”
Auckland, New Zealand – Youth Empire presents their new single “Change” announcing the release of the song and music video today.
Following their internet parody pop hit “Nek Minnit” which has received over 100,000 You-tube hits, TV and Radio play, it hit #30 on the NZ iTunes Charts and #11 on the RIANZ NZ Singles Chart 2011 this month.
Youth Empire has literally ‘changed’ the tune with this new song proving there’s no box big enough to fit them in. Back with some emcee rapping and high production quality videos. The lyrics and music produced by lead recording artist Tumehe Rongonui in the week leading up to the elections are provoking and deep. “At times we all know what it feels like… to go through struggles – I speak from personal experience of this year – but now it’s time to reach out to the next generation and show support.”
Alluding to the underlying issues such as Violence, Peer pressure, Drug addictions, Depression and Suicide. Tumehe has spent time with alot of New Zealand’s youth, who have just in this year alone lost more than one friend or family member to violence and suicide.
Both Tumehe and his dynamic partner Serena Jane (said to be New Zealand’s answer to Nicki Minaj) seeing the work Youthline does in NZ decided “that half the proceeds made from this song will go to this charitable organisation. It’s the practical application of what this song is all about.”
Youth Empire has partnered with Youthline to donate 50% of all iTunes sales to support the work they do and have done in our country for the last 40years. “Our aim is to make it #1… It’s a pretty exciting initiative” says Andrea Morgan from Youthline.
Tumehe and Youth Empire all agree that “the best investment you could make is in the next generation – the future of this country.”
“Change” is now available on iTunes and the link to the music video is below.