Press Release – Dove
Beauty brand Dove’s annual fundraising initiative ‘Dove Pink at the Pictures’ will be screening Breakfast at Tiffany’s in support of the New Zealand Breast Cancer Foundation.See Breakfast at Tiffany’s on its 50th Anniversary in support of Breast Cancer
Beauty brand Dove’s annual fundraising initiative ‘Dove Pink at the Pictures’ will be screening Breakfast at Tiffany’s in support of the New Zealand Breast Cancer Foundation. The simultaneous, nationwide screening of the film, celebrating its 50th Anniversary this October, aims to raise $100,000 to aid breast cancer research.
The iconic film will be playing on the big screen Wednesday October 26th at cinemas in Auckland, Hamilton, Wellington, Lower Hutt, Dunedin, Tauranga and Christchurch.
Tickets to see Breakfast at Tiffany’s at Dove Pink at the Pictures are $20 per person, with the full ticket price donated to the New Zealand Breast Cancer Foundation. Tickets are available for online purchasing through Event Cinemas. For those residing outside of the designated cinema locations, at home DVD packs are available for a donation of $20 through More FM.
Sharon Parker, Unilever Marketing Director, says, “With just one week to go until our event kicks off, we want to encourage people right around New Zealand to head along to Dove Pink at the Pictures, enjoy the 50th anniversary of Breakfast at Tiffany’s and show their support in the fight against breast cancer.”
Evangelia Henderson, Chief Executive of the New Zealand Breast Cancer Foundation, says, “Each year, more than 2,700 New Zealand women are diagnosed with breast cancer and more than 600 women tragically die from the disease. Events like Dove Pink at the Pictures are crucial to helping us raise the funds we need. ”
Over the past five years, Dove, a Pink Ribbon Platinum Partner of The New Zealand Breast Cancer Foundation, has raised more than $300,000 through its annual fundraising initiatives and limited edition Dove Pink Range.
• Tickets for Dove Pink at the Pictures are on sale now for Auckland, Wellington, Dunedin and Hamilton through www.eventcinemas.co.nz/dovepinkatthepictures
• Tickets for the Christchurch event can be purchased through Hollywood 3 Cinema in Sumner. Please phone 03 326 6102 to reserve your seat
• Tickets for the Tauranga event are on sale through Bay City Cinemas www.baycitycinemas.co.nz or 07 577 0288
• Tickets for the Dunedin event can be purchased by phoning Rialto Cinemas Dunedin on (03) 474 2200 or by clicking here.
About the Dove Pink Range
Beauty brand Dove is adding a touch of pink to some of their best loved products to support The New Zealand Breast Cancer Foundation (NZBCF). Alongside their existing ranges, Dove offers consumers the chance to purchase pretty pink versions of their famous 50 year old white beauty bar, shampoo and conditioner, body wash, summer glow moisturiser in both 200ml and 400ml sizes, as well as the anti-perspirant roll-on and aerosol deodorant.
About The New Zealand Breast Cancer Foundation
The New Zealand Breast Cancer Foundation (NZBCF) is New Zealand’s foremost breast cancer education and awareness organisation. It is a non-government funded charitable trust promoting awareness of breast cancer, providing information and education, and raising funds to support breast cancer related initiatives including research, scholarships, medical grants, community education and a breast cancer patient register.
For more information on the NZBCF go to www.nzbcf.org.nz
Dove is grateful for the generous support of More FM and Next Magazine as this year’s continuing media partners.