Press Release – OPSM
Whether you’re planning to spend this summer at the beach, on the sports field or on the road, you need the sun protection that quality sunglasses can offer. But every summer there’s a fashion dilemma with prescription sunglasses not rating …A New Day for Sunglass Technology as State-Of-The Art Innovation Collides With Style
5th October 2011
Whether you’re planning to spend this summer at the beach, on the sports field or on the road, you need the sun protection that quality sunglasses can offer. But every summer there’s a fashion dilemma with prescription sunglasses not rating high in the style stakes, until now…
In an Australasian first, OPSM has introduced the latest optical technology that now allows for over 80% of sunglasses to be fitted with optical lens – put simply, no one needs to choose performance and vision correction above looking and feeling great; you can finally have it all – fashion frames with optical lenses.
Chris Beer, Luxottica Chief Executive Officer says, “This latest innovation in optical lenses technology will change the way optical lens wearers see the world around them. Functionality and fashion are on a collision course and the future looks very bright since our customers will not have to compromise their eye health for fashion.”
Recent clinical studies indicate that people who wear wrap sunglasses get greater protection against ocular UV than non-wrap and small lens sunglasses. This technology will now ensure that optical glass wearers are given the same protection as their 20:20 vision counter parts.
Mr Beer continues, “Our software technology calculates the lens surface reflecting the actual lens power experienced by the customer’s eye. This, combined with specialised wrap edging equipment enables OPSM to provide customers with quality wrap prescription sunglasses. This is a win – win situation for our customers since they will get the style associated with many sunglasses but also ensure that their eyes are projected against UV rays.”
The advanced prescription sunglass technology will be in every store from October 12th onwards and the price starts from $249 for a complete pair of prescription sunglasses. Customers should check with their private health insurer to see if this service is covered by their policy.
Call 0800 696 776 or visit www.opsm.co.nz to book an appointment.