Press Release – ASB Bank
The development of a temporary pop-up precinct in Christchurch’s Cashel Mall has been given a significant boost with the announcement of a naming partnership and support from ASB. Scheduled to open 7 days a week from October 29, in time for Cup …13 October 2011
Cashel Mall Re:Start supported by ASB
The development of a temporary pop-up precinct in Christchurch’s Cashel Mall has been given a significant boost with the announcement of a naming partnership and support from ASB.
Scheduled to open 7 days a week from October 29, in time for Cup week, the retail shopping initiative is the brainchild of the Re:Start the Heart Trust It will also include a series of weekend concerts in Cashel Mall. ASB will be the first bank to re-open in central Christchurch, with a portacom branch to be located in the precinct.
Thought to be a world first, the innovative landscaped central city precinct will feature 27 temporary shops built from new shipping containers. It will showcase a selected mix of retailers and two cafes.
John Suckling, Re:Start the Heart Trust Chairman said ASB’s assistance was a welcome boost for Christchurch.
“The Re:Start precinct is temporary. In no way does it prejudge or impact the permanent, longer term planning that is taking place to support Christchurch’s future. By bringing containers into the central city’s clear spaces now we can create economic activity for the region that wouldn’t otherwise happen.
“This will provide Cantabrians and tourists with the opportunity to visit and meet in Christchurch’s city centre while longer term planning for the area continues,” Suckling said.
“The retail response to Re:Start has been outstanding, with all the leases now signed. It’s very clear from the discussions with these retailers that they’re keen to have a presence in the central city.
“We know that Christchurch people will also be interested in seeing Cashel Mall for the first time since February. We’re confident they will be impressed with the results that have been achieved in such a short time.”
ASB General Manager Branch Banking, Grant Gilbert, said ASB’s decision to support Re:Start was a natural next step for the Bank.
“We see ASB’s support of Re:Start as a unique way of continuing our commitment to assist and help the communities and businesses of Christchurch. With the Cashel Mall area being accessible to Cantabrians for the first time, our hope is that this new precinct will help to reconnect the wider community with the heart of Christchurch, while providing another option for people to visit, meet together and shop.
“ASB is also very pleased to be re-opening a branch in Cashel Mall, just a short distance from where our original branch was located,” he says.
Mr Gilbert confirmed that a stage will be set up in the precinct, to host a series of concerts for the seven weekends before Christmas. Known as the ASB Performing Arts Series, visitors to the area will be treated to a broad range of free cultural performances.
In addition to ASB, retailers in the precinct include innovative concept store Yoobee, and popular names Ruby, Trelise Cooper, Hunters and Collectors, Johnson’s Grocery, and cafes Hummingbird Coffee and Crafted Coffee.